Surging Sober

Guinness Zero

ART DIRECTED BY KARYNA LUONG

Guinness wanted to boost sales of Guinness Zero on Saint Patrick’s Day, but how do you get people to choose non-alcoholic beer on the biggest drinking day of the year?

You remind them that, even though there is 0 alcohol there is also…

0 irish exits
0 texting your ex
0 rideshare cleanup fees
0 breaking the seal
0 hangxiety
and 0 missing out

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