The Persister Series

The North Face

Art Directed by Livia Jones

*This piece was created solely for the purpose of the Young Ones Competition and was not commissioned by the client.*

The North Face will release a line of exploration apparel inspired by women who have never stopped persisting to inspire women to keep on pushing boundaries in the outdoors.

THE FRIDA

A jacket that glows in the dark when exposed to light, allowing user to use any light source to draw designs on the jacket and keeping the user visible for up to 12 hours in the dark. Inspired by Frida Kahlo the prolific painter who has inspired countless artists around the globe.

THE AMELIA

An ultra wind resistant jacket that will help you to forge any path on your adventures. Inspired by Amelia Earhart, the first female pilot to fly solo across the Atlantic.

THE GRETA

A pair of outdoor equipped shoes made out of recycled ocean plastics so that you can be environmentally conscious when you explore. Inspired by Greta Thunberg the environmental activist who has inspired the next generation to fight for their planet.

THE MALALA

A backpack that lightens the load using gliding tracks to reduce strain on your back that can be used both in the classroom and out on the trail. Inspired by Malala Yousafzai, Pakistani activist for female education in underdeveloped nations and the youngest Nobel Prize winner.