World Wildlife Fund
A Day Without Animals
World Wildlife Fund
Art Directed by Livia Jones
*This is student speculative work not commissioned by the client*
On World Wildlife Conservation Day (December 4th) WWF will partner with brands across the globe to show the world what a day without animals would be like.
Experiential: Brand Blackout
Many of the worlds biggest brands use animals in their logos, so on December 4th we will take them out.
Out of Home: Missing Cereal Mascots
For a limited period of time WWF will partner will Kellogg’s to sell cereal boxes without Toucan Sam and Tony the Tiger. A portion of the proceeds will go to support WWF.
Digital: Search Engine
When people search for pictures of endangered animals no search results will appear, prompting them to take action and donate.
Experiential: A Game Without Animals
WWF will sponsor a game between the Cincinnati Bengals and the Miami Dolphins, but all animal branding will be removed from both the uniforms and the stadium.
